My Kinda Skincare

A healthy skin with fewer products. That’s what makes My Kinda Skincare, and us as well, happy. My Kinda believes it’s better for us and Mother Nature to use only what we need, and nothing more. They aim to inspire the world to use only essential necessities. Therefore, they develop pure skincare with a minimum of undiluted functional ingredients for all skin types. Essential, feel-good skincare for everyone, everywhere. That’s My Kinda Skincare.

Unisex/non-binary, pure, less is more, authentic, humane, friendly, accessible, outspoken, soothing activism… these were some keywords we started with. Ultimately, we developed the name, brand strategy, and Brand Identity that emphasizes the power of less is more. This way, we inspire the world to use only essential necessities and together, we build bathrooms with less waste.