LEVE

For the launch of BNNVARA’s magazine LEVE, we developed a concept to powerfully market the magazine. The magazine connects to existing BNNVARA Lust for Life programs such as ‘Over mijn lijk’, ‘Je zal het maar hebben’ and ‘Floortje naar het einde van de wereld’. For the campaign, we asked Rogier Roeters to create three artworks especially for LEVE. The campaign is inspired by the insight that Dutch people on average have about 30,000 days to live: a good reason to make something out of every day. The magazine celebrates life with inspiring stories and creative discoveries that show how to really live life. Even when the going gets tough.