Museon-Omniversum

Never Look the Same Again

In the campaign for the renewed Museon-Omniversum, we invite people to see the world around them in a new light. We developed the brand strategy and from there, the colorful and striking brand campaign that activates children, youth, and adults alike to be open to new perspectives.

Museon-Omniversum is a combination of an interactive museum and a large-screen film theater (Dome) in The Hague, aimed at educating visitors and making them more aware of the world around them. The museum features interactive exhibitions, hopeful stories, and innovations focused on themes linked to the United Nations Sustainable Development Goals (SDGs). In the Dome, nature documentaries and science films are screened, such as the award-winning film ‘Jane Goodall: Reasons for Hope’ and ‘Animal Kingdom’ starting July 6th.

So, you could say that after visiting Museon-Omniversum, you’ll have gained so many insights that you won’t look at the world the same way again. Unexpected perspectives will stimulate curiosity among visitors. Because only then can you see what is all possible and look at things differently than before. The new tagline – ‘look differently’ – fits perfectly.

The brand campaign uses various themes from the still-growing collection of 313,000 items: origin, material usage, and the universe. Visitors are initially misled to then look differently at a chicken, elephant dung, or a satellite. In addition to the use of color and striking topics, playful googly-eyes have been chosen to enhance the feeling of looking differently. This also provides the campaign with a distinctive brand asset that makes the museum instantly recognizable.

In social media posts, appropriate music is used that remains catchy, much like the sound effects that not only make you look differently but also hear differently.