Yomads by SNP

Traveling is about going.

Meet Yomads: the youngest label of SNP Natuurreizen, launched in 2023. SNP Natuurreizen is a market leader in active travel amidst nature.

Previously, we developed a new brand strategy for SNP. This brand strategy, ‘Move with nature,’ also applies to Yomads. In short … In a world of mass tourism, SNP aims to create the ultimate active vacation that benefits both you and nature. They achieve this by organizing nature-positive, small-scale, and active nature trips, guiding people off the beaten path into pristine nature. Nature-positive journeys leave destinations better than they were found (positive footprint). Additionally, they focus on actively recharging in nature, understanding how to behave best in nature, appreciating its beauty, and contributing to nature conservation and restoration. In essence, Yomads by SNP organizes extraordinary nature trips that move people physically and emotionally for nature’s sake. In summary: ‘Move with nature.’

We devised a copy campaign. Using imperative language, we inspire the target audience to move and show what you experience when you travel with Yomads.

To increase brand awareness among young people, we developed the campaign: Traveling is going. The campaign was entirely created with user-generated content and is visible on social media.

This translation maintains the essence and details of the original Dutch text, emphasizing Yomads’ commitment to nature-positive travel experiences and their strategy to engage younger audiences through impactful campaigns.