On Energy Run

The launch of the Cloudmonster 2 by On.

On was born in the Swiss Alps with the aim of revolutionizing the running experience with the promise: run on clouds. Fourteen years after its market debut, On continues to deliver groundbreaking innovations in premium shoes, apparel, and accessories for high-performance running, outdoor activities, training, and tennis. The brand is present worldwide in 60 different countries and builds a rapidly growing global community that inspires exploration, discovery, and dreaming big.

The Cloudmonster 2 was launched with a large-scale global campaign. DJ-producers and neuroscientists collaborated to create the ultimate music mix perfectly synchronized with running cadence, helping runners become more efficient. To launch the campaign in the Netherlands, we conceived the ‘On Energy Run’: a party on the run featuring DJ L’Atelier, who performs a live set while running based on this soundtrack. Following a successful edition for media and influencers, consumers can now also experience On’s Energy Run. The launch was a success, garnering significant press attention