Launch Green Gallery

When it comes to inspiration, you shouldn’t just talk about it, you have to demonstrate it.

An oldie but still a beautiful case, in our opinion. We launched the high-end online magazine “The Green Gallery,” which celebrates both the beauty and transience of nature. To bring the magazine to life, we transformed the famous gallery beneath the Rijksmuseum into a real offline Green Gallery for one night. International press and online influencers got to experience all the creative possibilities with flowers and plants, just as the magazine itself does. At the end of the evening, when The Green Gallery disappeared from the material world, the online magazine was released at thegreengallery.com. This case earned us a Bronze Esprix in the Product Launch category.

“Amidst other product launches, the campaign for The Green Gallery stands out. It looks creative and has a distinctive execution. This is important because the success of a campaign depends on its execution. Bloemenbureau Holland’s online magazine genuinely invites reading. To attract online subscribers, they actively engaged with online influencers. Through them, Bloemenbureau aimed to make an impression on a young, critical, and trendy audience. The intended number of subscribers has been exceeded generously.”

— Jacqueline Smit, Chair of the Jury at the 2015 Esprix Awards