KLABU x Paris Saint Germain

Sportswear brand with a mission.

Sport brand KLABU and the French football club Paris Saint-Germain launched a limited edition collection of 80 sports shirts, exclusively sold in the KLABU store in Amsterdam. It was the first time a sports club partnered with KLABU to establish sports centers in a refugee camp. There are 80 million people worldwide fleeing from war, violence, or persecution. Each numbered shirt represents 1 million people who deserve a better life. Our task was to create buzz and PR around the collaboration between Paris Saint-Germain and KLABU and the sports shirt. Additionally, we aimed to generate excitement for the KLABU store opening on Haarlemmerdijk. A wild-poster campaign provided significant visibility and generated a buzz around the brand in Amsterdam. We didn’t stop at postering; a B2B and B2C PR strategy led to excellent publications regarding KLABU’s mission, including features in Parool, AD, Trouw, 19 online publications, and a Q-Music segment. In addition to this, notable Dutch ambassadors such as Ryan Babel, Chantal Janzen, Gregory van der Wiel, Jefferson Osei, Anna Nooshin, Jarreau Vandal, and Kalvijn have joined KLABU.