UNICEF Nederland x LINDA.foundation

Spend less, donate more


What if we all spend less on things we don’t necessarily need? Then we’ll easily have more money to spare for vulnerable children.


This led to “Minderen voor Kinderen,” an initiative that raises awareness about conscious consumption and encourages donations. With a simple app, you can save the amount you don’t spend on extras at any time of the day. Then you can immediately see what UNICEF Netherlands and LINDA.Foundation can do for vulnerable children with that amount. So, passing on an extra like a cappuccino to-go can be worth a thermal blanket for a child on the run, and you might be more inclined to donate that €3.50.

What we did
  • Strategie
  • Concept
  • Campagne
  • Pr
  • Activatie
  • Productie
4 Dec. 2023