The plant as a magnet for women

To bring plants to the attention of men, we developed a series of humorous online videos in collaboration with Maxim Hartman.

In 6 one-minute videos, he shows how plants are ideal for wooing women: think of the 3 P’s: Toddler, Puppy, and… Plant! This way, we got men interested in plants and, at the same time, in women. We chose a YouTube-centric content strategy, where all communication was directed towards it. Each video was launched on a different media platform.