Under Armour Brand House launch

 Under Armour is aggressive, young, and fearless. So, for the opening of the largest Brand House, you can’t just cut a ribbon.

That’s why we had the world heavyweight boxing champion, Anthony Joshua, smash the glass sliding doors of the store to pieces. This way, the store was opened with a direct right punch, and this was widely covered by the media worldwide.

“Gardeners provided excellent creative thinking around storytelling for UA. Helping to launch products, stores and events. For example, the opening of the Brand House here in Amsterdam, with special visit from Anthony Joshua.” — Simon Roche Senior Lead, Communications, Under Armour