We are elderly care

Vigor, dedication, and enthusiasm. An ode to healthcare personnel.

For the elderly care organization Florence, we, in collaboration with Café Society, developed an overarching and engaging campaign concept for the recruitment of new employees and the retention of existing staff, with Team Florence in the spotlight. In the six-part video series titled ‘We are Florence, we are elderly care’ the current employees of Florence and their connection take center stage. They don’t talk about themselves in the series but about each other. They talk about Cora’s dedication and Patrick’s positive vibe. Through social media and Google advertising, the testimonials were distributed to a relevant audience. This resulted in 209 initiated applications, 85 completed applications, and an increasing number of new visitors to the Florence website.